Saturn GM visits Belk College marketing class

Jill Lajdziak, general manager of General Motors’ Saturn division,spoke toundergraduatestudents in the Belk College duringa recent visit to Charlotte.

Lajdziak, who headed Saturn’ssales, service and marketing operations before being named general manager in 1999, discussedSaturn’s strategy for introducing new models -including a hybrid-with Dana Lanham’s retail marketing class. She also visited the College of Engineering’s motorsports lab.

“We are always very pleased and honored when a business leader of Ms. Lajdziak’s caliber makes time to speak to our students,” Lanham said. “First-hand accounts of real-world business issues provide an important complement to what students learn in the classroom.”