Marketing

By Alexandra Dunn, Ph.D. candidate in Organizational Science (Article originally published in the Charlotte Business Journal as part of the #NextGenCLT Series) I had the opportunity to attend the recent #NextGenCLT event and I was not disappointed. As a woman millennial finishing my dissertation and studying business, I was excited to hear the four female […]

As part of UNC Charlotte’s Homecoming celebrations, the Belk College of Business honored five alumni and friends for their accomplishments, service and dedication to the college today during its first Alumni Awards. The Belk College Alumni Awards recognize alumni and advocates of the UNC Charlotte Belk College of Business who have demonstrated leadership and outstanding […]

By: Leticia Foster, MBA ’12 (Originally published in the Charlotte Business Journal) Millennials are a “hot” topic in today’s business world. Though the exact demographics have been debated, some define millennials as those born between 1980 and 2000. Within this 20-year span, I barely make the cut. Yet there is a part of me that […]

By Shabari Basu, MBA ’13 (Originally published in the Charlotte Business Journal) It has been a very interesting journey for me as a leader in the renewable energy industry. I love what I do for many reasons. First, I’m working in an exciting industry that is growing and developing. The growing support and acceptance of […]

CHARLOTTE, N.C. – Aug. 4, 2016 – UNC Charlotte and the Belk College of Business will pioneer the first Doctorate in Business Administration (DBA) program in the Carolinas. Led by Professor and Addison H. and Gertrude C. Reese Endowed Chair Franz Kellermanns, the DBA program is a professional doctoral degree taught in an executive format. […]

By Dean Steven Ott (Originally published in the Charlotte Business Journal) As the dean of the business school in the fastest-growing university of the UNC system, I have the opportunity to meet inspirational and successful alumni every single day. In fact, because of our location in one of the most vibrant business cities in the […]

The Belk College of Business at UNC Charlotte recently presented annual awards to faculty and staff who have excelled in teaching, research and service. The 2016 Faculty and Staff Awards were presented on April 22 to: Dmitry Shapiro, associate professor of economics, received the Best Paper Award for his article “Microfinance and Dynamic Incentives” published […]

Jacob Skrutowski, a junior in marketing, and Jeremy Ernst, a junior in computer science, were watching a movie and scrolling through their social media accounts when Skrutowski found a Facebook post for a national marketing competition by Unilever. Every year, Unilever offers a contest called UniGame, in which students can share their marketing ideas to […]

Turn on a TV and be bombarded by ads for new medications. Yet, new research indicates that the firms that aggressively market these drugs are less likely to produce truly pioneering ones. In studies published by UNC Charlotte faculty members Denis Arnold and Jennifer Troyer, research shows the more pharmaceutical firms spend on marketing drugs, […]

Robert A. Niblock is alumnus of the college