Marketing
Modern marketing is a dynamic combination of product innovation, branding, consumer strategy, consumer analytics, advertising, promotion and sales management. Those equipped with these skills enable their organizations to anticipate market changes and respond rapidly to customer needs. This has become increasingly important as both foreign competition and speed of change continue to accelerate.
Majoring in marketing at UNC Charlotte’s Belk College of Business prepares you to be an asset to any company or business and is a tremendous benefit to those considering entrepreneurship.
The Department administers the major for the B.S.B.A. degree, and there are two concentrations.
UNDERGRADUATE marketing Concentrations
Marketing
This concentration is designed for students with an interest in “strategy and behavior.” You will learn the skills necessary to develop an overarching promotional plan for an organization or your own business as well as understand the decision-making process of customers. Having these abilities are vital for staying relevant in today’s dynamic marketplace.
Marketing Analytics
This concentration is designed for students with an interest in “quantitative analysis.” You will learn the skills necessary to understand the numbers behind an organization or your own business and use them to make informed decisions. Having these abilities are essential for navigating the immense amount of data that now exists.
GRADUATE MARKETING PROGRAMS
The Department coordinates curriculum for the following concentrations in the MBA program.
- Marketing
- Innovation and Growth Strategies
- Digital Marketing (for online MBA)
student organizations
American Marketing Association (AMA)
The UNC Charlotte American Marketing Association student chapter is primarily for business, communication, and marketing students. We’re an affiliated organization of the national American Marketing Association. Our mission is to serve as a forum to connect likeminded individuals, foster knowledge sharing, provide resources, tools and training, and support marketing practice and thoughtful leadership.
AMA-zing Barnyard Bash
The UNC Charlotte chapter of the American Marketing Association hosts an annual petting zoo to raise funds to send members to the International Collegiate Conference and donate to the Charlotte Humane Society.
marketing in the news
The Belk College of Business at UNC Charlotte recently presented awards to faculty and staff recognizing their accomplishments in teaching,…
Roger W. Ferguson, Jr., the president and CEO of TIAA, answered students’ questions about leadership, professional development and financial services…
By Alexandra Dunn, Ph.D. candidate in Organizational Science (Article originally published in the Charlotte Business Journal as part of the…
contact information
- Department phone: 704-687-7576
- Department Fax: 704-687-1385
- Academic and Career Coaching (Niblock Student Center): 704-687-7585