Alireza Golmohammadi is an Assistant Professor of Marketing in the Belk College of Business. He holds a Ph.D. in marketing from University of Arkansas. Alireza’s research has a dual focus: 1) Understanding the contingencies and potential mechanisms through which firms’ digital communications produce value, 2) Unpacking the broader economic and societal impacts of digitization.
His research in these areas has been published or has been accepted for publication in top business outlets, including Journal of Marketing, Harvard Business Review, MIS Quarterly, Journal of Service Research, Journal of Retailing, and Journal of Business Research, among others.
Ph.D., University of Arkansas