Angela Xia Liu joined the Belk College marketing faculty in 2019. Prior to joining UNC Charlotte, she was appointed as Associate Professor of Marketing at Tsinghua University, and has been appointed a research scholar at Sloan School of Management at MIT and Tepper School of Management at Carnegie Mellon University. Her research interests include business analytics, marketing strategies, entertainment marketing, Social Media and Digital Marketing and marketing-finance interface. She has published on Management Science, Journal of Marketing, Journal of Marketing Research, Journal of Management Studies and many other marketing and management journals.
Ph.D., Syracuse University
M.S., Syracuse University
M.A., Beijing Normal University
B.A., Beijing Normal University