Christie Amato

Professor Emeritus of Marketing

Christie Amato joined the UNC Charlotte faculty in 1978. She teaches marketing in the Belk College‚Äôs undergraduate and M.B.A. programs and is a member of the University Honors faculty. Her courses include marketing research, marketing strategy, marketing concepts, and economic well being and international communities. Her research interests focus on sales response modeling, marketing strategy, business education and ethics. Dr. Amato is currently serving as the director of UNC Charlotte's Executive Education Program.


Ph.D., University of Alabama
M.S., University of Alabama
B.S., University of Tennessee


Competitive strategy
Ethics/corporate social responsibility
High-tech marketing research
Marketing education
Marketing strategy
Quality-of-life issues