Jennifer Ames Stuart

Clinical Professor of Marketing

Dr. Jennifer Ames Stuart is a clinical professor in the Department of Marketing who currently serves as the Associate Vice Chancellor of University Communications. In
this role, she provides strategic leadership and oversight for internal communications, media
relations, marketing and branding, creative services, public relations, media relations,
broadcast/digital communications, executive communications and crisis communications.

Jen joined UNC Charlotte in 2013, as an assistant professor of marketing in the Belk College of
Business. She has taught courses in the DBA, MBA, and undergraduate business programs.
Her research has been published in leading academic journals including the Journal of
Marketing Research, the Journal of the Academy of Marketing Science, and Marketing Letters.
Her paper, Valuing Customers, was recognized with both the William O’Dell and the Paul E.
Green awards, annual awards given to research that has made the most significant, long-term
contribution to marketing theory, methodology, and/or practice. More recently, she served as
Associate Dean for Graduate and Executive Programs for the Belk College of Business.

Jen also has extensive industry experience previously holding senior leadership roles in brand
management, strategy and innovation, and general management with organizations including
Bayer, Novartis, and Hershey. She currently serves on the board of advisors for a global
manufacturing company and a local non-profit. Jen earned masters and doctoral degrees from
Columbia University and masters and undergraduate degrees from the University of Pittsburgh.

Degree(s):

Ph.D., Columbia University
M.A., Columbia University
M.S., University of Pittsburgh
B.A., University of Pittsburgh

Expertise:

Innovation & Creativity
Marketing Research
Global Marketing
Marketing Strategy

Website(s):

University Leadership