Linda Swayne

Linda Swayne photo
Professor Emeritus of Marketing

Linda Swayne joined the faculty in 1981. She has served as president of the Charlotte Chapter of the American Marketing Association, Southern Marketing Association and Southwestern Federation of Administrative Disciplines. Dr. Swayne has written eleven textbooks. Her co-authored textbook, Strategic Management of Health Care Organizations, is in its fourth edition. She has published over 25 journal articles and scholarly papers and 30 case studies. Dr. Swayne was editor of the Case Research Journal from 1998-2001. She serves on the Steering Committee for the Metrolina Health Initiative, chairing the Marketing Committee. Previously, she served on the board of directors of the C.W. Williams Health Center, National Conference for Community and Justice (NCCJ), and the campaign board for the United Way of Central Carolinas.


Ph.D., University of North Texas
M.B.A., Stetson University
B.S.B.A., Stetson University


Health care marketing
Positioning strategy
Strategic management of health care organizations