Marsha Anderson

Marsha Anderson joined the Belk College faculty in fall 2021 as an undergraduate adjunct professor of Marketing. Marsha brings over a decade of Fortune 100 marketing experience leading product and brand marketing initiatives at SAP, Nestle, Colgate, Johnson & Johnson, Pfizer and BP. Her teaching interest is to inspire the next generation of marketing leaders by ensuring students understand how to apply foundational marketing concepts through interactive exercises, learning from guest speakers and real-world case studies.

Degrees:

• MBA, Cornell University
• B.S., University of Virginia

Expertise:

• Brand Management
• Product Marketing
• Integrated Marketing Campaigns & Activation
• New product innovation