Nima Jalali

Nima Jalali is an associate professor in the Marketing department in the Belk College of Business at UNC Charlotte. Dr. Jalali’s research focuses on uncovering causal insights into the role of content on consumer’s behavior, relying on statistical, econometrics, and machine learning methods to develop those insights. Specifically, he investigates how various types of content including text, image, audio, and video in different contexts (e.g., social media, digital marketing, TV advertising) affect consumer actions (e.g., engagement with the ad) and explores such actions both at the top of the funnel (e.g., reviews, retweets, click-through-rate) as well as at the bottom (e.g., conversion, sales), with the goal of providing actionable insights on how to increase customer engagement across various contexts.

Dr. Jalali’s research has been published in journals such as International Journal of Research in Marketing, Quantitative Marketing and Economics, Journal of Business Research, Journal of Retailing and Customer Service, Journal of Marketing Analytics, Econometrics Reviews and Journal of Multivariate Analysis.

Degrees

• Ph.D. in Marketing Science and Quantitative Methods, University of Wisconsin-Milwaukee
• MBA, University of Tehran
• B.S. in Engineering, University of Isfahan