Marketing

Dr. Jennifer Ames Stuart is a clinical professor in the Department of Marketing who currently serves as the Associate Vice Chancellor of University Communications. In this role, she provides strategic leadership and oversight for internal communications, media relations, marketing and branding, creative services, public relations, media relations, broadcast/digital communications, executive communications and crisis communications. Jen […]

Marsha Anderson joined the Belk College faculty in fall 2021 as an undergraduate adjunct professor of Marketing. Marsha brings over a decade of Fortune 100 marketing experience leading product and brand marketing initiatives at SAP, Nestle, Colgate, Johnson & Johnson, Pfizer and BP. Her teaching interest is to inspire the next generation of marketing leaders […]

Ming Chen is an Assistant Professor of Marketing in the Belk College of Business at the University of North Carolina at Charlotte. Dr. Chen’s research interests focus on quantitative marketing and retailing. She is interested in applying statistical models and machine learning methods to examine the influences of consumers’ visual attention on their subsequent behaviors […]

Suzanne is focused and energetic Marketing Instructor and a Digital Marketing Strategist leader with broad design and deployment expertise in the financial services industry. Her background includes 20+ years at major financial institutions including Bank of America, CitizensBank and TIAABank. She brings these experiences to the classroom to engage and provide practical application to concepts […]

Dr. Erevelles is on the faculty and served as Chair of the Department of Marketing from 2010-2018. Prior to that, he was on the faculty of marketing and the Marketing Area Coordinator at the Anderson School of Management, University of California, Riverside. He received his PhD in business from The Ohio State University. His research […]

Alireza Golmohammadi is an Assistant Professor of Marketing in the Belk College of Business. He holds a Ph.D. in marketing from University of Arkansas. Alireza’s research has a dual focus: 1) Understanding the contingencies and potential mechanisms through which firms’ digital communications produce value, 2) Unpacking the broader economic and societal impacts of digitization. His […]