Marketing

Dr. Jennifer Ames Stuart is a clinical professor in the Department of Marketing who currently serves as the Associate Vice Chancellor of University Communications. In this role, she provides strategic leadership and oversight for internal communications, media relations, marketing and branding, creative services, public relations, media relations, broadcast/digital communications, executive communications and crisis communications. Jen […]

Steve Baruch is an internationally recognized veteran of B2B strategy and commerce.  He is expert at creating winning strategies and driving operational excellence at the cross-section of sales, marketing, category and digital, while inspiring teams to achieve extraordinary results.  Baruch has a wealth of wide-ranging executive leadership experience and is adept at sharing that experience […]

Ming Chen is an Assistant Professor of Marketing in the Belk College of Business at the University of North Carolina at Charlotte. Dr. Chen’s research interests focus on quantitative marketing and retailing. She is interested in applying statistical models and machine learning methods to examine the influences of consumers’ visual attention on their subsequent behaviors […]

Suzanne is focused and energetic Marketing Instructor and a Digital Marketing Strategist leader with broad design and deployment expertise in the financial services industry. Her background includes 20+ years at major financial institutions including Bank of America, CitizensBank and TIAABank. She brings these experiences to the classroom to engage and provide practical application to concepts […]

Dr. Erevelles is on the faculty and served as Chair of the Department of Marketing from 2010-2018. Prior to that, he was on the faculty of marketing and the Marketing Area Coordinator at the Anderson School of Management, University of California, Riverside. He received his PhD in business from The Ohio State University. His research […]

Alireza Golmohammadi is an Assistant Professor of Marketing in the Belk College of Business. He holds a Ph.D. in marketing from University of Arkansas. Alireza’s research has a dual focus: 1) Understanding the contingencies and potential mechanisms through which firms’ digital communications produce value, 2) Unpacking the broader economic and societal impacts of digitization. His […]

Kelly Huyler is a marketing executive with more than 15 years of experience in the consumer packaged goods industry, specializing in domestic and international brand management, sales, business analytics, and forecasting. She began her career in brand management at SC Johnson and The J.M. Smucker Company, where she built a strong foundation in managing iconic […]

Nima Jalali is an associate professor in the Marketing department in the Belk College of Business at UNC Charlotte. Dr. Jalali’s research focuses on uncovering causal insights into the role of content on consumer’s behavior, relying on statistical, econometrics, and machine learning methods to develop those insights. Specifically, he investigates how various types of content […]

Mason Jenkins is a clinical associate professor of marketing in the Belk College of Business. His research studies consumer behavior in the area of services marketing. More specifically, he investigates how consumers make sense of their world and the broader relationship between customer loyalty and core cognitive processes such as causal reasoning. His research has […]