Marketing

Nima Jalali is an associate professor in the Marketing department in the Belk College of Business at UNC Charlotte. Dr. Jalali’s research focuses on uncovering causal insights into the role of content on consumer’s behavior, relying on statistical, econometrics, and machine learning methods to develop those insights. Specifically, he investigates how various types of content […]

Mason Jenkins is a clinical associate professor of marketing in the Belk College of Business. His research studies consumer behavior in the area of services marketing. More specifically, he investigates how consumers make sense of their world and the broader relationship between customer loyalty and core cognitive processes such as causal reasoning. His research has […]

Angela Xia Liu joined the Belk College marketing faculty in 2019. Prior to joining UNC Charlotte, she was appointed as Associate Professor of Marketing at Tsinghua University, and has been appointed a research scholar at Sloan School of Management at MIT and Tepper School of Management at Carnegie Mellon University. Her research interests include business […]

Sangkil Moon joined the Belk College of Business in 2013 to be part of the university-wide analytics initiative after his ten years of service at North Carolina State University. His research has been published in various leading journals including the Journal of Marketing, Journal of Marketing Research, Management Science, Journal of Retailing, International Journal of […]

Blaine Nashold is an adjunct professor of Management Information Systems in the Belk College of Business. Dr. Nashold has also taught courses in Operations Management. Additionally, Dr. Nashold’s teaching and research interests include financial technology (fintech), technology adoption, and data science with a specialty in artificial intelligence (AI). Dr. Nashold is currently a Director with […]

Lilly Raymond teaches marketing part-time at the Belk College of Business. She is a marketing executive with Bank of America and leads the Enterprise Digital Marketing team with a focus on the brand and Environmental, Social and Governance (ESG) programs. Lilly has held senior leadership positions in the areas of marketing strategy, product marketing, product […]

Jackie Robinson joined the Belk College faculty in fall 2021 as a lecturer. She teaches in the undergraduate marketing program. Jackie has over 25 years of marketing experience in consumer products, service, non-profit and government business sectors. She has worked for Hanesbrands, Hillshire Farm, Aramark Higher Education and the U.S. Government. Prior to joining UNC […]

Dr. Lisa Rolan is a Full-Time Professor of the Belk College of Business. Dr. Rolan joined the Belk College of Business with a primary teaching focus of business, management, and marketing. Her research interests include family firms, succession planning, generational differences, entrepreneurship, and relationships between generations. Dr. Rolan previously worked as a CFO for municipalities […]