Marketing

Yu (Eric) Kou is an assistant professor of marketing in the Belk College of Business at UNC Charlotte. His research explores influencer video marketing and social media, using machine learning, deep learning and causal inference to model practitioner and consumer behavior. His coauthored work has appeared in Marketing Science. He teaches digital marketing at the […]

Angela Xia Liu joined the Belk College marketing faculty in 2019. Prior to joining UNC Charlotte, she was appointed as Associate Professor of Marketing at Tsinghua University, and has been appointed a research scholar at Sloan School of Management at MIT and Tepper School of Management at Carnegie Mellon University. Her research interests include business […]

Sangkil Moon joined the Belk College of Business in 2013 to be part of the university-wide analytics initiative after his ten years of service at North Carolina State University. His research has been published in various leading journals including the Journal of Marketing, Journal of Marketing Research, Management Science, Journal of Retailing, International Journal of […]

Jackie Robinson joined the Belk College faculty in fall 2021 as a lecturer. She teaches in the undergraduate marketing program. Jackie has over 25 years of marketing experience in consumer products, service, non-profit and government business sectors. She has worked for Hanesbrands, Hillshire Farm, Aramark Higher Education and the U.S. Government. Prior to joining UNC […]

Dr. Lisa Rolan is a Full-Time Professor of the Belk College of Business. Dr. Rolan joined the Belk College of Business with a primary teaching focus of business, management, and marketing. Her research interests include family firms, succession planning, generational differences, entrepreneurship, and relationships between generations. Dr. Rolan previously worked as a CFO for municipalities […]

Dr. Camelia R. Taheri Protzel is a Lecturer in the Belk College of Business at UNC Charlotte, with more than 10 years of experience teaching undergraduate courses in marketing and management. She is passionate about cultivating innovative leaders and professionals who drive positive impact in their communities. With over 20 years of professional experience, Dr. […]