Bringing Charlotte to the Forefront of the Brand
The Belk College of Business, along with the University overall, is celebrating a new look that brings Charlotte to the forefront.
The new look, which was first announced at University Convocation on Aug. 19, prominently features Charlotte. Timed with the University’s 75th anniversary, the University’s newer “all-in-C” logo is now the single, consistent mark across the institution. This is a first step of a larger rebranding effort that will continue throughout the fall.
What to expect:
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The Belk College Brand Ambassador Toolkit will be updated with information about the new brand, including logo guidance, templates and more. For answers to questions, visit the Belk College Frequently Asked Questions.
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Brand.charlotte.edu is your one-stop shop for information pertaining to the new brand platform.
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A phased rollout will reflect the updated branding on the college’s website, social media, events, promotional items and more.
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The official website URL has changed from uncc.edu to charlotte.edu, but don’t worry. For the next year, users who visit uncc.edu will be automatically redirected to the new URL.
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Email addresses are tentatively planned to transition in late 2022 and details will be forthcoming.
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Social Media handles and profile images are in the process of changing to the new brand.
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The University will update exterior and interior signage over the next several years. Exterior signage updates begin in September and will continue throughout the academic year.
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Green and Gold Drive Business, the theme created during the Belk College’s recent 50th anniversary, will continue through the 2021-22 academic year. This theme is designed to complement the Belk College brand, emphasizing the belief that Business Niners are the energy behind growth in Charlotte.
Read the full University announcement.