What is Business Analytics?
Business analytics is identifying, mining, modeling, retrieving, sharing, analyzing, visualizing and interpreting an organization’s data in order to make strategic business decisions.
Why do businesses value Business Analytics?
A massive volume and a great variety of both structured and unstructured data are continually and rapidly being generated by consumers, digital devices, the web and organizational transactions. Businesses that can harness the potential of this data can achieve and sustain substantial competitive advantages.
What can I expect to gain with a Business Analytics Certificate?
The Business Analytics Certificate provides students with a foundation in business analytics. The aim of the certificate is to satisfy the large and rapidly increasing demand in the marketplace for data-driven decision making in business. Students will learn how to understand, apply and exploit data analytics techniques in business decisions and strategy creation.
What types of jobs are available for someone with training in Business Analytics?
Professionals with skills in business analytics are in high demand. The International Data Corporation (IDC) predicts a need for 181,000 people with deep analytical skills by 2018, and a shortage five times that number for managers with the ability to use data analysis to make effective business decisions.
According to Forbes, the five leading industries with the most job openings requiring big data expertise include Professional, Scientific and Technical Services, Information Technologies, Manufacturing, Retail Trade and Sustainability, Waste Management WM & Remediation Services.
Demand for business analytics skills is driven by the exponential growth in the generation, collection and storage of data and the ability to bring it to bear in making business decisions. The Graduate Certificate in Business Analytics will give students a strong foundation in business analytics, a skill set that is increasingly in demand in today’s hyper-competitive and dynamic marketplace. Students will learn how to translate abstract data into information that can be used in strategic business decisions. This certificate will give students unique skills to fill the acute shortage in the business world for talent with proficiency in both business and analytics. In addition, students who apply and are accepted to the MBA program can use all four certificate courses to help satisfy their MBA concentration requirements. The Business Analytics Certificate Program is a designated STEM program.
Admission and Progression Requirements and all Program Requirements can be found in the Graduate Catalog. Please see the information below: