Marketing Undergraduate Program Information

The Department of Marketing administers the marketing major for the B.S.B.A. degree. Students study various aspects of marketing such as product management, promotions management, retailing, sales, advertising, research, strategy, and consumer behavior. Careers: Brand Manager, Creative Director, Event Coordinator, Grant Writer, Media Director, Project Director, Retailer, and Sales Agent.

Undergraduate Program Information

Admission and Progression Requirements, and all Program Requirements can be found in the Undergraduate Catalog. Please see the information below:


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Early Entry Programs

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Academic Plans of Study


Contact Information

Department phone 704-687-7576

Advising phone 704-687-7585

Fax 704-687-1385

Department Chair:
Dr. Sangkil Moon

Department Coordinator:
LaStarsha Edwards

Academic Advisors: 
Katie Frank and Taniqua Canzatar